Tag Archives: small business

Rolling Resolutions: Personal, Creative, and Professional Goals

I hate New Year’s resolutions.

Basically, I hate anything that sets me up for disappointment. And setting a list of goals to accomplish in the new year always sets me up for disappointment.

Sure, I’ll start off great. But then life gets in the way, and by December, instead of looking at everything the year has brought me and everything I have accomplished… all I can see are those unchecked items on my list.

So instead, I revise my ongoing list of goals to reflect what I would like to accomplish moving forward. If it gets done in 2014, great. If I even start it this year, wonderful. Sometimes, all I have to do is mull one of the items over sometime in the course of the year. Other times, circumstances change so that I can’t, or no longer need or want to, accomplish one or more of the items on the list.

And it makes for a nice little blog post at the beginning of the year.

There is one thing I like about tying these goals to a new year: The holidays often take precedence over any type of personal or career development I have in mind. Eating habits worsen. Exercise is laughable. So I can see the benefits of “starting fresh.” But I’m still not going to make myself finish an entire to-do list in one year.

So what’s on this “All-Year Resolutions” list?

Family

Family photos

1. Be more present. One of the things I most regret about this past year, and probably all years, is not being present — but especially because this year brought us the greatest gift ever, our son. I do believe I have been more present, positive, and optimistic this year because of him. But there were also great swaths of time where I was too focused on meaningless details that, in the grand scheme of things, didn’t really matter, and I had no control over anyway. For instance, baby sleep.

wail

My God, how obsessed I was about baby sleep. I logged every minute he spent with eyes closed in an app, built spreadsheets to try to determine his sleep patterns for optimal nap scheduling, endlessly researched baby sleep, and generally fretted over every little thing. I worried about why he wasn’t sleeping in the crib at 3 weeks, 4 weeks, 6 weeks, 8 weeks, three months, four months, five. I dramatically sighed and rolled my eyes and succumbed to despair every single time he made a peep after we believed he had finally — FINALLY — fallen asleep.

The fact is, our kid has never been a stellar napper. And for a long time, he sucked at falling asleep. He was always a good nighttime sleeper — at least, he always slept appropriately for whatever age he was.

And then, at five months, when he learned to roll over, we were finally able to put him in the crib, because he could do what he couldn’t up until then: roll onto his tummy, in his favorite sleeping position, and fall asleep.

And he fell into his own natural schedule.

And sometimes he’s tired behind schedule. And sometimes he’s tired ahead of schedule.

And now we don’t really stress. Mainly because it’s become easier.

But I really wish I hadn’t spent all that time crazed over something that, for the most part, I couldn’t control.

Baby sleep, man. Shit’s nuts. Deal with it and try to stay sane.

That’s just one example, but in general, I would like to spend more time WITH my family — “with” meaning in body, mind, spirit, heart. Not half-listening to my husband, half playing Candy Crush Saga. Not too busy instagramming a great moment with my son that I miss a dozen other great moments. Not worrying about yesterday, tomorrow, and everything in between when I should be enjoying right now with my family.

Personal

1. Physical activity. The year we got married, I really upped my fitness regimen.

Okay, I started a fitness regimen. Because until then, there was nothing to up.

I’m not one of those people who thrives on the adrenaline I get from working out. I hate working out. Hate. It. But I love the results.

But we got married, and went on a honeymoon cruise, and had Thanksgiving, then Christmas, then we were TTC, then I was pregnant, then I was a busy new mom, then I was breastfeeding, then it was Thanksgiving, then Christmas… basically, a million and one excuses for letting things slide. And it’s not about looking great (though that’d be nice). But it’s about feeling great, and feeling healthy. So now that our breastfeeding relationship is nearing an end, I’d like to get back on the fitness bandwagon. Which ties in with my next personal goal…

2. Diet. Not as in, start a diet. But as in, watch my diet. As in, the things I eat.

Eat better.

Like, not having a handful (or two) of M&Ms for a mid-morning snack. Like, HAVING a mid-morning snack. Like, not eating three helpings of pie. And a bowl of ice cream. And a bag of Lemonheads.

3. Work on my book. Last year, I started writing a contemporary young adult novel. I got the first draft done, and then I took a break, and during that break, I started a side business and that has taken up the abundance of my “free time.” This year, I’d like to work on that first draft and see what happens.

Professional

1. Grow my web presence. One of my biggest goals for my side business was to start a website for Franny & Franky Designs, my new graphic design business — which I accomplished two days before the New Year. So now, in addition to having a Franny & Franky Designs storefront on Etsy, it has its own place on the web, as well. I like it.

Franny & Franky Designs website

I registered a domain with GoDaddy and used Wix.com for the hosting. I opted for Wix’s unlimited package, which doesn’t have a shopping cart. That was just fine with me — I actually thought I would do an additional storefront here, but its cart was a little limited for what I wanted to do, and the idea of keeping up a storefront on Etsy and my own site gave me a headache. So I’m just linking to my Etsy shop from there.

There are a couple of things I love about having an additional website. First, it gives me a place to showcase my custom work, which I can’t do on Etsy. It also gives me another place on the internet to work my keywords, hopefully boosting my search engine ranking over time. It’s another way for people to find me. It allows me to tell more of a story than I tell on Etsy. And… well, it’s just fun.

2. Roll out a few new product lines for Franny & Franky Designs. I’ve already rolled out a few.  I’d like to work on more. The cool thing about creativity is that action begets ideas. In other words, the more stuff I work on, the more ideas I get.

family name wix

Franny & Franky Designs Wedding state guest book alternative art print

il_fullxfull.551011848_l1nz

New York City road map heart art print at Franny & Franky Designs on Etsy

Custom Wedding City Road Map Guest Book alternative art print at Franny & Franky Designs on Etsy

Custom wedding city save the date postcard by Franny & Franky Designs on Etsy

You might notice a pattern — more wedding products. I really love the idea of many of my designs being used as wedding guest book art prints. You know, those guest book alternatives that replace the traditional guest book, where guests sign a large print that you can then frame and display in your home. I considered having one of these at our own wedding a couple of years back, but ultimately decided on a book. Now, I wish I’d had this idea back then so I could have had one of my own prints there!

At any rate, that leads me to my next goal for the business…

3. Expand my wedding business

I’ve already purchased a featured listing on mywedding.com, and we’ll see how that goes. I just wanted to start with one listing since I’m not super established yet and don’t have a huge marketing budget. It’s really a Catch-22. You need exposure to get big, but it’s hard to come by exposure when you’re just starting out. I’ve identified a few things I need to do, though, to start building this market, and I realize it’s going to come slowly since it is such a saturated market. For now, I’m reaching out to wedding planners (locally for the time being) to let them know about my products, contacting wedding bloggers and shopping sites, setting up as many free listings as possible, and working up a plan to incorporate more wedding decor content on this blog, on my Facebook page, on Twitter, etc. For example, I have a blog post planned on how to reuse wedding decor elements in your home to extend their life and give you a sweet reminder of the day.

4. Expand my business in general

I started this thing thinking, “I wonder if anybody will buy these.” Four months later, I’ve made over 100 sales, with minimal promotion. And without a business or marketing plan. So my goal this year is to develop a business plan and goals, achievements that I’ll need to reach to get closer to my goals, and steps to take to make those achievements. More on this in a later post.

You’ll notice that my professional area has more goals than family. But that’s not because the professional area is more important. It’s just because there are more actionable goals there. And, ultimately, I want to grow it to the point where I can work from home and be there for the kid’s after-school activities and whatnot.

So — what are your resolutions, goals, plans, hopes, dreams, whatever you choose to call them, for this year and beyond?

Tagged , , , , , , , , , , ,